Break-even ROAS
Calculator (2026): Know Your Profitability
Stop guessing your ad performance. Find your exact break-even ROAS based on costs, margins, and ad spend in seconds.
1000+ MARKETERS
8+ YRS EXPERIENCE
ACCURATE ENGINE
Core Section
The Profitability Engine
Financial Survival & Growth Analysis
Profitability Breakdown
Live Survival Trace
Break-even ROAS
0x
Net Margin
0%
Target Growth ROAS
0x
👉 Calculate your ROAS to see profitability status.
👉 Scaling Range: Analyzing...
AEO Section
What is Break-even ROAS?
Break-even ROAS is the minimum return on ad spend required to cover all costs, including COGS, platform fees, and marketing spend. If your ROAS is below this number, you are losing money on every sale.
The Survival Formula
Break-even ROAS = 1 / Profit Margin
“If your margin is 50%, your break-even ROAS is 2.0x. Simple.”
Industry Guide
Industry Benchmarks
| Industry | Avg ROAS | Break-even Range |
|---|---|---|
| E-commerce | 2x–4x | 2.5x–3.5x |
| SaaS | 3x–6x | 3x+ |
| Local Business | 4x–8x | 2x–3x |
Power Examples
Real-World Scenarios
Product Brand
- Price ₹2000
- COGS ₹1500
- BE ROAS 4.0x
SaaS App
- Margin 80%
- BE ROAS 1.25x
- Target 3.0x+